Solange Magnano was one of the most beautiful women in the world, having won Miss Argentina 1994 and gone on to a career of runway modeling and success. She died on December 1st, 2009 after complications arose from butt surgery that she received in Buenos Aires. She is survived by her 8-year old twins, a husband, a thriving business career. All because she was willing to risk gluteopasty for a tighter rear, willing to undergo general anesthesia and invasive surgery. And she’s hardly alone on that front—every year thousands upon tens of thousands of people undergo plastic surgery, willingly submitting themselves to the tender love of the scalpel and cannula in order to pursue an elusive dream of beauty, perfection, a better version of themselves. While most do not end up dying, the dangers are high, the results unpredictable (you’ve seen those ladies whose face lifts have left them looking like they’re in a permanent state of inhalation) and even when the results work out, they don’t often stick. So why? Why are people willing to undergo such dangerous, costly (a Brazil Butt lift costs about $20,000) surgeries? Especially for something that can be achieved through inexpensive, healthy means like exercise in the case of butt lifts?